An open letter to friends and colleagues on keyword popovers » Ryan Block
Dear every site advertising with keyword popovers,
You know who you are, and many of you are people I consider friends and colleagues in the industry. You’re smart, independent businesspeople carving out your niche in the new media landscape. You know how to connect with your audience. And yet you use keyword popover ads. You’re getting some of those ad revenue dollars from IntelliTXT / Vibrant Media and like ad services whose entire business depends on polluting your content, confusing your audience, and tricking them into clicking on ads that just won’t go away.
A must read for anyone who has had it with invasive ads and pop-up keyword ads that block what you are reading the second you move your goddamn mouse.
